Brand quiz

Let's get you thinking

This is a brand quiz intended to get you thinking about brand creation and selection from a legal angle.

The quiz looks at two questions we are asked daily – is this brand too close to another? (the “will they sue me” question) and can I register this as a trade mark? (the “can I own this word or picture” question). It’s meant to be fun, well as fun as the law can be.

This quiz features recent Trade Marks Office decisions. Some will surprise you. Some will be so obvious you wonder why there was a fight at all. 

Let us know how you go.